Door Drop Marketing is NOT dead! 

Leaflet distribution is a great way to get information about your business or products out to potential customers. By creating an effective plan and taking some time to apply the tips and ideas in this guide, you can increase the return on your leaflet distributions and gain more customers for your business.

Set SMART goals and objectives.

Before you start your leaflet distribution plan, it's important that you set goals and objectives for yourself that are specific, measurable, achievable, results-focused, and time-bound (SMART). This will give you a clear idea of what you want to achieve with your leaflet distribution and how long it will take to reach those goals. Setting SMART goals will ensure that the efforts and resources put into your campaign are used efficiently and effectively.

Analyze your target audience.

Analyzing your target audience is a key step in building an effective leaflet distribution plan. Knowing who you are targeting will allow you to create campaigns that are more tailored to the interests of your consumers. Make sure to avoid relying on assumptions, as this can often lead to poor results. Instead, research your target audiences and identify their preferences and needs. This way, you'll be able to better understand your target market's interests and create leaflets that make a real impact.

Identify the areas to leaflet and their characteristics.

Once you have a clear understanding of your target audience, it’s time to identify the areas in which you’ll distribute leaflets. Being aware of the characteristics and elements which distinguish each area is essential for a successful campaign - as it can help identify potential customers better. Consider factors such as demographics, area size and location so that you can narrow down your distribution to relevant consumers and pinpoint your most valuable customers.

Outline strategies for tracking and measuring results of leafleting campaigns.

To track the success of any leaflet distribution campaign, there are a few strategies you can use. One is to include a tracking URL on your leaflets that takes readers directly to an online page related to the content contained in your leaflet. You can also set up Google Analytics goals and track the number of visitors who actually arrive at this page from your leaflet campaigns. This way, you’ll gain insights into how effective your leaflets are when it comes to driving traffic back to your website.

Design your leaflets to make sure they stand out from the crowd.

Create a striking design that will stop people in their tracks and make them take notice of your leaflets. Think of eye-catching visuals, interesting and relevant content, and an effective CTA that encourages readers to take action. Your leaflets should also be easy to read, with legible font sizes and well-spaced text blocks that make for a user-friendly layout. Carefully craft the language you use on your leaflets so it’s concise and engaging – this is key to making sure they stand out from the competition. Finally, QC check your designs before you print them out or distribute them library or postbox drops – this will ensure you don’t send out leaflets full of typos or errors.